HOTEL ASSET MANAGEMENT.

Your hotel asset is a complex, performance-driven investment. Hard and soft, it is made up of multiple elements – people, customers, and many uncontrollables.

We ensure that the critical relationship between the soft and the hard elements of the business is always in balance. We are confident we have better-performing hotels, in part, because senior executive hotel staff are keen to build success alongside us.

We bring them informed owner-side support. Owners, in turn, benefit from a committed operator team that we ensure is focused on driving their profitability.

THE OWNER’S REPRESENTATIVE

Hotel asset management is a significant part of our business. We have managed multiple medium- and long-term hotel and resort contracts across numerous countries, most being operated by major global hotel brands.

Our role is to act as the owner’s representative; protecting your interests, overseeing management performance, operator accountability and ensuring every decision aligns with your vision and long-term asset goals to deliver superior returns.

If difficult conversations are required, we will have them.

We undertake rigorous hotel performance reviews grounded in real trading data, benchmarking and market intelligence, giving you clear visibility into how your asset is performing and where value is being created or eroded.

DRIVING PROFIT

In today’s cap rate environment, where $1 on the P+L drives anywhere between $12 and $20 on the balance sheet, the focus must be on capital value improvement.

Previously, a hotel asset manager such as Hotel Advisors Global may have been considered an optional supporting role; today, we are a vital strategic addition to an owner’s war chest, and key to stabilising the asset and optimising performance to drive profit. Our decades in hotel operations give us a rare ‘sixth sense’ that’s key to fully appreciating what must be done to deliver those profits from every hotel department and every potential revenue source.

Our practical, unvarnished advice is fiercely independent and aims at giving hotel owners assurance and confidence when the stakes are high.

LIFECYCLE SUPPORT

The hotel sector is dynamic, and guest expectations continue to evolve rapidly. With constraints on new supply, labour supply, tourism demand strengthening and capital flows re-emerging, the right strategy now determines tomorrow’s returns.

We can lead long range capital planning to optimise ROI, prioritise essential works and future proof your asset against market shifts. When repositioning is required, we identify and execute hotel repositioning strategies that unlock value, whether through targeted refurbishment, brand transition or operational reset.

Performance improvement advice considers margin expansion, revenue optimisation and strategic reinvestment, while maintaining a focus on people to ensure your hotel remains competitive, compelling and aligned with evolving market expectations.

We help you stay ahead of the cycle, protecting your downside while capturing near-term and long-term growth, all with clear direction and practical actions.

Once the hotel is operational, Hotel Advisors Global employs deep consumer insights and expertise in the digital distribution environment, combined with efforts to attract and develop the best senior talent. The result is driving incremental and long-term profit with:

regular communication with the owner and on-call availability
regular attendance at the asset to actively review and optimise operational performance
keeping the owner current with the unique elements of the hotel sector (jargon, ratios, legislation, trends, compliance, professional and social environments)
regular updates and reporting against the asset plan
business strategy planning sessions to align owner and operator interests
attendance at operator management meetings to review trading performance
financial analysis
review annual business plan and budget presentations
review annual capital expenditure and replacement plans
oversight of external consultants and technical services

review and analysis of concept and development plans
lobbying of local, state and federal governments on development and support issues
cost reviews – land tax and valuation appeals, insurance, rates, taxes, capital expenditure, FF+E reserve, professional fees
review of asset utilisation for alternate or best use – e.g., car parks, retail leases, etc.
pre-opening planning, design and FF+E, budget preparation, strategic marketing planning
technology needs analysis, systems specifications, RFP process, vendor selection, negotiations and systems integration.

WHAT OUR CLIENTS SAY

The independent review of the ultra-luxury lodge ownership and competitive marketplace was a quality piece of work that has significantly contributed to Baillie Lodges (owned by KSL Capital Partners) understanding of this niche, high yielding segment and the subsequent creation of the strategic M&A plan. Their intimate understanding of our investment objectives, the unique investment thesis for this asset sub-class and personal involvement in the process from start to finish were central to the production of a well scoped, thoroughly researched and highly relevant management tool that was delivered at project completion. We will be using them again!

MICHAEL MORET-LALLI, SENIOR ADVISOR, KSL; FORMER EXEC. CHAIRMAN, BAILLIE LODGES (NOW BECKONS)

Hotel Advisors delivered one of the most comprehensive independent feasibility studies and market assessments we have seen. It has fundamentally shaped our operator selection process including engagement with the world’s leading ultra luxury hospitality brands.

HAMISH OGILVY, MANAGING PARTNER, TERRARA CAPITAL

Over the years I’ve had the pleasure of contracting Rodger to perform a range of assignments for Mantra Group and more recently for private equity acquisition plans. Rodger’s understanding of the market and his ability to condense the complex assignments into meaningful outcomes is second to none in the industries he specialised in. I thoroughly recommend Rodger as a professional that delivers tangible results.

BOB EAST, FOUNDER & MD, MANTRA GROUP; CHAIR, AUSTRALIAN VENUE CO. (AVC); CHAIR EXPERIENCE CO.; CHAIR, LEISURE ACCOMMODATION COLLECTIVE; FORMER CHAIR TOURISM AUSTRALIA

In a time when most people soften their advice with disclaimers, Rodger sticks to the old-school approach—telling you what you need to hear, not just what you want to hear—and that is truly invaluable

MICHAEL HURLEY, DEVELOPMENT DIRECTOR, ARIA PROPERTY GROUP

Hotel Advisors Global have been integral at providing market insights and hotel development expertise to the GURNERTM Group. Their knowledge, experience, and commercial insights into opportunities have been invaluable as we continue to grow in this sector. We highly recommend this fantastic team to others.

TIM GURNER, FOUNDER AND CHAIRMAN, GURNER

PETER HONEYCOMBE, MANAGING DIRECTOR, HONEYCOMBES PROPERTY GROUP

Over the years I have known and worked with Rodger Powell, I found Rodger to be innovative, knowledgeable, more-over practical and efficient in his approach to asset management of hotels, to drive solid returns for the investor. We have also found the business to be diligent and detailed in undertaking in-depth and focused research on specific markets, identifying their trading potential.

RON BARROTT FRICS, FOUNDING PARTNER AND CHIEF EXECUTIVE OFFICER, PRO-INVEST GROUP

Our experience in working with Hotel Advisors has seen insightful thought, accurate strategic process and planning and a strong ability to bring relationships together.

SIMON MCGRATH, CHIEF EXECUTIVE, ELYSIUM HOSPITALITY, FORMER CEO – PACIFIC, ACCOR

Our experience in working with Hotel Advisors has seen insightful thought, accurate strategic process and planning and a strong ability to bring relationships together.

PHILIP CARTER, OWNER AND MANAGING DIRECTOR, CARTER GROUP (NZ)

I find them to be innovative, knowledgeable, more-over practical and efficient in their approach to asset management of hotels, to drive solid returns for the investor. We have also found them to be diligent and detailed in undertaking in-depth and focused research on specific markets, identifying their trading potential.

They have an uncommon breadth and depth of experience across multiple aspects of hospitality and tourism. That alone differentiates them from most in their field, but it’s the focus and passion with which they apply it that really delivers great results.

TONY SOUTH, GLOBAL HOTEL DEVELOPMENT AND TOURISM EXECUTIVE

Their industry connections and expertise in research, data, and market insights have been invaluable in securing hotel investor interest and bringing deals together. The in-depth analysis and strategic guidance gave us the confidence to move forward with opportunities. They provide the data-driven solutions and most importantly, the insight, the tourism and hospitality sector values.

PAUL MARTINS, CHIEF ECONOMIC DEVELOPMENT OFFICER, CITY OF MORETON BAY

The deep experience and detailed analytic capability were a given; what really impressed me was their understanding of the market and competitive environment, and the commercial insight they brought around the viability of a new project. Will definitely work with this team again.

SHANNON WOLFERS, MANAGING DIRECTOR, PACIFIC EQUITY PARTNERS

They have been instrumental in assisting in the build and management of our new Crowne Plaza Hotel. Their expertise and relationships in the industry are priceless and they have been a fantastic asset to our team.

ALEXIA KALIS, CEO KALIS PROPERTY GROUP, CEO KALIS HOTELS

Hotel Advisors provided valuable insights into the key players and market drivers for the hotel sector, which in turn assisted Lendlease in a range of projects we were considering and pursuing. They have a wealth of knowledge of the industry and are a pleasure to work with.

JEREMY TEOH, EXECUTIVE GENERAL MANAGER – STRATEGY, CONSTRUCTION, LENDLEASE

As an advisor Rodger possesses strong communication skills, empathy, expertise, and integrity. He listens actively and provides insightful and personalized advice all of which builds trust in his advice.

DAVID RYAN, AO FCPA FAICD, CHAIR, SUNSHINE COAST AIRPORT

Hotel Advisors provided valuable insights and advisory services during the pre-opening and stabilisation phases of the Intercontinental Auckland; the first hotel development by Precinct Properties. We highly recommend the team for Hotel and Hospitality industry consultancy, particularly during pre-opening phases and to understand how to influence performance and navigate management service agreements.

LAUREN JOYCE, HEAD OF AUCKLAND, PRECINCT PROPERTIES NZ LTD

Hotel Advisors Global consulted with our Council on a number of strategic projects that have informed tourism strategy and policy decisions and delivered on time, on budget and within scope for all engagements.

NATASHA COMBER, DIRECTOR CULTURE AND ECONOMY, DUBBO REGIONAL COUNCIL

Tourism Noosa engaged Hotel Advisors for a complex and short-turnaround tourism economics and policy project. It was completed on time, on budget and the report demonstrated an exceptional depth of understanding of the tourism industry, tourism economics and government policy.

STEVE MCPHARLIN, FORMER CHAIR AND CEO, TOURISM NOOSA

We were delivered a comprehensive hotel demand report for City of Moreton Bay that was instrumental in understanding our true hotel investment opportunities. This work directly informed our marketing campaigns and helped build a strong pipeline of hotel investment projects for the city. Their customer service, industry knowledge and delivery were outstanding throughout, any local government or organisation looking for genuine, evidence-based hospitality advisory expertise should strongly consider this team.

KEVIN COOK, PRINCIPAL INVESTMENT LEAD, ECONOMIC DEVELOPMENT, CITY OF MORETON BAY

Hotel Advisors’ hotel market expertise has been a genuine asset to Aniko Group. Their insights are sharp, commercially grounded, and always trustworthy. This is a team of advisors we trust and gladly recommend.

GEORGE MASTROCOSTAS, MANAGING DIRECTOR, ANIKO GROUP

Rodger is an excellent strategic thinker, and he combines this with a commercial and business focused approach to marketing and sales. I have seen Rodger performing as a Company Director and Chairman in at least three businesses, he has a very good grasp and understanding of governance and the role of the Board

GAVIN BARNES, DIRECTOR AND FOUNDER, REDCHIP LAWYERS

Contact

HOTEL ASSET MANAGEMENT.

THE OWNER’S REPRESENTATIVE

DRIVING PROFIT

LIFECYCLE SUPPORT

WHAT OUR CLIENTS SAY

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