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SUNSHINE COAST AIRPORT HOTELS

We were required to develop detailed and defensible revenue and profit assumptions for the hotels’ accommodation, food and beverage outlets and conference facilities, suitable for incorporation into the wider airport feasibility model.

CLIENT SITUATION

Pandana Holdings commissioned us to deliver strategic and financial forecasts for a nature-integrated resort and beach club on South Stradbroke Island.

OUR APPROACH & SERVICES PROVIDED

Our approach: Rather than applying broad industry ratios, we built revenue from the ground up. Restaurant, bar, grab-and-go, room service and minibar forecasts reflected meal periods, guest take-up, non-resident demand and average spend, while conference revenue was based on event type, frequency, delegate numbers, available space and spend per attendee.

Services provided: Accommodation modelling; food and beverage demand modelling; outlet and meal-period assumptions; meeting and conference revenue modelling; departmental forecasting; for a beachside resort hotel and for a terminal-based business hotel with five-year revenue projections.

PROJECT LOCATION

Sunshine Coast Airport, Maroochydore, Queensland.

PROJECT TEAM

RODGER POWELL

PROJECT LEAD, HOTEL ASSET MANAGER

HEATHER LINNELL

RESEARCH & MARKET DEMAND REPORT PREPARATION

OUTCOME

The analysis supplied a transparent set of operational assumptions that could be tested, adjusted and traced directly through the hotel feasibility model.

KEY INSIGHTS

Accommodation, food, beverage and conference forecasts are most credible when they are based on how each facility is expected to operate, rather than simply calculated as a proportion of rooms revenue.