Our approach: Rather than applying broad industry ratios, we built revenue from the ground up. Restaurant, bar, grab-and-go, room service and minibar forecasts reflected meal periods, guest take-up, non-resident demand and average spend, while conference revenue was based on event type, frequency, delegate numbers, available space and spend per attendee.
Services provided: Accommodation modelling; food and beverage demand modelling; outlet and meal-period assumptions; meeting and conference revenue modelling; departmental forecasting; for a beachside resort hotel and for a terminal-based business hotel with five-year revenue projections.