Our approach: The analysis considered Bankstown’s economic transformation, emerging health, education and transport infrastructure, existing accommodation supply and demand currently displaced to surrounding markets. Alternative accommodation and operating models were tested alongside the project’s approved building envelope and design requirements.
Services provided: Hotel market demand and supply analysis; product and positioning advice; target market assessment; facilities and design review; operating model and brand strategy; conference and events advice; and five-year financial forecasting. Subsequently we delivered an Operational Management Plan as part of the Development Application. Post-DA approval, we undertook an operator selection process and the negotiation on a hotel management agreement.